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Going Circular: The Evolution of Reverse Logistics into a Competitive Weapon

Rich Bulger / February 2, 2024

Discover “Going Circular” Now

In the backdrop of the Annual Reverse Logistics Association conference in Las Vegas, RecirQ proudly announces the launch of “Going Circular: The Evolution of Reverse Logistics as a Competitive Weapon,” a seminal book by our CEO, Rich Bulger. This book represents a significant leap in our understanding and application of reverse logistics, transforming it from what many saw as a “necessary evil” into a vibrant catalyst for sustainable growth and profitability.

Transforming Perspectives on Reverse Logistics

Rich Bulger’s “Going Circular” is not just a publication; it’s a movement. It redefines reverse logistics, elevating it from its misunderstood role to a central element in driving revenue, enhancing customer experiences, and, most importantly, fostering a sustainable circular economy. The book articulately unfolds over seven chapters and includes three compelling “reUse” case studies, making it an indispensable read for business professionals keen on weaving reverse logistics into their strategic fabric.

A Call to Action for Sustainable Business Practices

“Going Circular” arrives at a critical time. Our world, pressing forward towards sustainability, often overlooks the intricate journey of products in the circular economy. At least half of this journey involves reverse logistics, ensuring products are returned, reused, or recycled efficiently before finding their next purpose. This book highlights a stark reality—the scarcity of educational and training resources in reverse logistics. Despite its crucial role, there’s a notable gap in specialized college courses or corporate training programs focused on this field.

Recognizing this educational void, American Public University has introduced bachelor’s and master’s degree programs dedicated to reverse logistics. “Going Circular” aims to spark a broader conversation on this topic, urging a collaborative effort to integrate reverse logistics into our business models, not just for environmental benefits but as a strategy for boosting bottom lines.

A Testament to Collaboration and Vision

The launch of “Going Circular” at the RLA conference was a moment of pride and celebration. It was a culmination of shared visions and the collective aspiration for a more sustainable future. Our CEO, Rich Bulger, alongside Dr. Oliver Hedgepeth, unveiled this guide that is poised to lead businesses towards sustainable transformation and increased profitability.

This event also provided a platform for unforgettable encounters, notably Rich’s meeting with John Paul Dejoria. Their friendly “Ponytail off” was a light-hearted highlight, underscoring the vibrant community spirit that drives the reverse logistics field.

A Future Forged by Reverse Logistics

“Going Circular” is more than a book—it’s a blueprint for integrating reverse logistics into sales, marketing, and customer retention strategies. It embodies RecirQ’s commitment to driving forward the principles of the circular economy, highlighting the profound impact of reverse logistics on sustainable business practices.

We extend our heartfelt thanks to the Reverse Logistics Association, RecirQ’s supporters, and the pioneers like Rich Bulger, who dare to envision a greener, more profitable future. “Going Circular” is your guide to embracing this transformative journey, proving that the path to sustainability and business success is intrinsically linked through the strategic implementation of reverse logistics.

As we move forward, let’s carry the insights and inspirations from “Going Circular” into our operations, driving profitable growth through sustainability, and reshaping the future of reverse logistics.

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